SIMI campaign — model wearing a gold chain
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Chrome Sphere 925 STERLING SILVER Chrome Heart WEAR YOUR IDENTITY Gold Star STACK IT. LAYER IT. LIVE IN IT. Chrome Sphere DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Chrome Heart 925 STERLING SILVER Gold Star WEAR YOUR IDENTITY Chrome Sphere STACK IT. LAYER IT. LIVE IN IT. Chrome Heart DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Gold Star 925 STERLING SILVER Chrome Sphere WEAR YOUR IDENTITY Chrome Heart STACK IT. LAYER IT. LIVE IN IT. Gold Star DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Chrome Sphere 925 STERLING SILVER Chrome Heart WEAR YOUR IDENTITY Gold Star STACK IT. LAYER IT. LIVE IN IT. Chrome Sphere DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Chrome Heart 925 STERLING SILVER Gold Star WEAR YOUR IDENTITY Chrome Sphere STACK IT. LAYER IT. LIVE IN IT. Chrome Heart DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Gold Star 925 STERLING SILVER Chrome Sphere WEAR YOUR IDENTITY Chrome Heart STACK IT. LAYER IT. LIVE IN IT. Gold Star DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Chrome Sphere 925 STERLING SILVER Chrome Heart WEAR YOUR IDENTITY Gold Star STACK IT. LAYER IT. LIVE IN IT. Chrome Sphere DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE. Chrome Heart 925 STERLING SILVER Gold Star WEAR YOUR IDENTITY Chrome Sphere STACK IT. LAYER IT. LIVE IN IT. Chrome Heart DESIGNED IN CAPE TOWN. SHIPPED WORLDWIDE.
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Signature Pieces

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Gold Adjustable Ring product photo
Adjustable Ring
R 800
Gold Diamante Necklace product photo
Diamante Necklace
R 1,300
Gold Diamante Ring product photo
Diamante Ring
R 1,100
Gold Ear Cuff Chain Earring product photo
Ear Cuff Chain Earring
R 380
Gold Heart Stud Earrings product photo
Gold Heart Studs
R 380
Gold Hoop Earrings alternate angle product photo
Gold Hoops
R 2,300
Gold Hand Chain product photo
Hand Chain
R 1,200
Gold Heart Bracelet product photo
Heart Bracelet
R 2,500
Gold Paperclip Bracelet product photo
Paperclip Bracelet
R 1,000
Gold Paperclip Necklace product photo
Paperclip Necklace
R 1,200
Gold jewelry layered across handsGoldSilver jewelry layered across handsSilver
Necklaces
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Every jewelry stack starts somewhere.

STERLING SILVER. STERLING CHARACTER.

WEAR YOUR IDENTITY. WEAR SIMI.

Jewelry for showing up exactly as you are, and never toning it down. Designed and started by two sisters in Cape Town, South Africa, every SIMI piece is 925 sterling silver or gold-plated over sterling, made to be stacked, layered and worn every day. No occasion needed. No permission asked.

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A hand coated in dripping liquid chrome Liquid chrome — worn, not poured

Frequently asked questions

  • Every SIMI piece is made from 925 sterling silver, which is 92.5% pure silver and the international standard for real silver jewelry. Our gold pieces are gold-plated over that same 925 sterling silver base, never over brass or mixed metals. That means you get the look of gold with real silver underneath, built to be worn every day for years.

  • Most fashion jewelry is costume jewelry: cheap base metals like brass, copper or zinc alloys with a thin coating on top. Once the coating wears off, it tarnishes, turns skin green and ends up in a drawer.

    SIMI is different. Every piece is 925 sterling silver, so it's real, durable and made to last. Silver can be cleaned and polished back to its shine, not thrown away. You're buying pieces to wear, stack and keep, not replace every season.

    SIMI was started by two sisters in Cape Town, South Africa, with the belief that jewelry should be part of who you are. Our mission is to design pieces that help you express your personality and wear your identity, without toning it down. Stack it, layer it, go bold or keep it simple. You can wear anything and be anything you want.

  • Yes. We’re based in Cape Town, South Africa, and we ship worldwide with DHL. Shipping is free on South African orders over R1000.

  • Orders are dispatched within 2–4 business days. Delivery within South Africa takes 3–5 business days with Aramex. International orders ship with DHL and take 7–14 business days, depending on customs.